Several market and economic factors are fueling the increased need for
managers to engage third party marketing representation. The dramatic rise in
the number of managers and the variety of investment strategies has increased
the complexity of asset allocation and manager selection decisions. To make
sense of the exhaustive possibilities, institutional investors have increased
their level of sophistication and their use of advisors and consultants.
Effectively navigating the fundraising landscape now requires specialized
The level of sophistication has made the capital raising process more
onerous and time consuming for managers. To be effective a very focused,
committed marketing effort has to be undertaken. Developing and maintaining
the requisite knowledge and commitment internally can dramatically increase
fixed costs for a manager or general partner with no assurance of success.
The sum effect of each of these factors is that the marketing process can
significantly distract managers from their primary responsibility - managing
North Bridge Capital offers managers and general partners a solution; a
more effective and efficient means of accessing the institutional market. We
leverage our extensive knowledge of the investor and consultant universe and
the databases and criteria used in manager selection. Our continuous presence
in the marketplace streamlines the process, allowing you to focus on your core
mission - managing assets. Additionally, our compensation structure, being
highly performance oriented, ensures that our objectives are aligned.